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Benefits of a Favorites Icon on your Website

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favicons in bookmark list

 

Finding new ways to get your website to stand out from the competition is something that we are always pursuing for our web development clients! Favorites icons help regular customers and potential customers identify your website quickly.

A favorites icon is also known as a favicon, website icon, shortcut icon, url icon or bookmark icon. The icon is visible in several places in the browser whenever a visitor to your website bookmarks your website or adds it to their favorites list. When they open up their bookmarks/favorites list in their browser software, your website stands out with your small logo, as opposed to those websites without a favicon, as seen in the image at right.

Those icons help your website stand out from the others!

Where is the Favicon?

The 16x16 pixel square favicon is displayed either to the left of the website address (your URL) in the location bar at the top of your web browser or on the tabs of open pages, as seen in the images below:

Example: Next to location bar

Favicon near location bar

 

Example: on tabs of open browser windows

Favicon on browser tabs


Browser Differences

The favicon displays in different locations, depending on the browser you're using:

Chrome Chrome favicon

Firefox Firefox favicon

Internet Explorer Internet Explorer favicon

 


Dare to be Different - Stand Out from the Crowd I love to Stand Out in the Crowd

A favorites icon will:

  • Make your webpage standout in a favorites or bookmark list, browser tab, or history list
  • Help build band awarness by draw an association between your website, your business, and your logo
  • Give your business an edge over competition
  • Increase your website traffic from repeat customers


Favicons in Action

See examples of some favicons on these client sites:

BeautyScoop - www.beautyscoop.com
Renton Farmers Market - www.rentonfarmersmarket.com
Zonta Club of Yakima - www.zontayakima.org

 

In this fast-paced, competitive economy where customers often have little patience as they surf the net, any edge your company and your website have over the competition is an advantage that will enhance your bottom line.

 

If you’re interested in a favorites icon for your website, contact Yakindo Web Designs today!

 

Providing Website Services to Yakima and Washington State Companies, Government Entities and Non-Profits for 20+ years!

 

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